What’s in a Name

In an extremely popular collection of tales from a long time ago, in a land far, far away, there is the story of David and Goliath. David and Goliath were soldiers on opposite sides of a war. Goliath was a giant, and was feared, while David was normal-sized, but brave.

Goliath issued an open challenge to anyone who would take him on in one-on-one combat. Ultimately, normal-sized David accepted the challenge, and before Goliath could finish laughing, David had struck him square in the forehead with a rock, causing Goliath to fall down. He then cut off Goliath’s head.

That was the end of Goliath.

We chose the name because we can do work that is as good as, or better than, the work done by the Goliaths of the design world. Why aren’t we “David Graffix,” you ask? Because we like to be cheeky.

We also want to help you take out the Goliaths in your industry. We want to deliver knockout blows for you, without knocking out your bank account. If we succeed, you may become a Goliath yourself. Just keep your eyes peeled for ambitious Davids, and you should be fine.