Fred’s Bio

For over ten years, Fred has worked as the creative director of Goliath Graffix, a Pasadena-based design firm that specializes in arresting, provocative designs and ads that demand the viewer’s attention. Using his unique approach, Fred has grabbed the attention of the market for over 300 clients from a wide range of industries.

Fred has a B.S. in Psychology from UC Davis, and constantly applies his knowledge of psychology to his work. Not only does it give him an edge when designing unforgettable imagery, but it also makes him a highly-effective marketing and branding consultant. Combining an artist’s skills with a keen understanding of human thought, with Fred, what you see is only the beginning of what you get.